DAQRI: Augmented Reality

DAQRI is the worlds leading Augmented Reality software and hardware company, also specializing in holograms and creative play.  Their flagship product, the DAQRI Smart Helmet, adds AR to industrial environments to improve safety and efficiency.

The following projects I created/directed during my role as a Multi-Media Specialist. 

 
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+ EXPERIENTIAL VISUALS

We created this original graphic for an experiential marketing booth for the Augmented World Expo, in Santa Clara, CA. The loop has since been repurposed as one of the companies video leaders as well as printed in large format for external events.

Executive Producer: Nick Sherman -Daqri

Creative Director: Annalise Murphy

3D Animation: Graham Wilson Silicon DayDream Productions

Stage by: TBD.

 
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+  Augmented Reality Case Study

DAQRI teamed up with the Philly Shipyard and ABS to create an augmented reality case study for the DAQRI Smart Helmet.  After our initial partnership, I ideated the application of AR on site, directed shooting and photos, and executed the animations. The footage and animations are currently used in digital signage, keynotes, social campaigns,  and throughout the companies' marketing collateral. Check out some of the stills below that are from the shoot as well. 

Executive Producer: Patrick Alo, CMO DAQRI

Creative Director, Stills Photographer, Animator: Annalise Murphy

Director of Photography: Patrick Ryan Morris

Graphic Design: Terry Hung

Additional Color and Editing: Nick Sherman

Social Publishing: Zan Crawford

 
 

+ DESIGN, ANIMATION, BRANDING

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Graphic Design for Wonder Women of Tech, party invite Created with Photoshop.

Graphic Design for Wonder Women of Tech, party invite

Created with Photoshop.

 

Mixed Media Design, internal marketing, highlighting some of DAQRI's milestones.

Created with Cinema 4D, photoshop, and After Effects

 

UI prototype animations 

Created with After Effects

 
Splash page design for Web Created with Photoshop

Splash page design for Web

Created with Photoshop

 
Banner for Social Accounts Created with Photoshop

Banner for Social Accounts

Created with Photoshop