DAQRI: Augmented Reality
DAQRI is the worlds leading Augmented Reality software and hardware company, also specializing in holograms and creative play. Their flagship product, the DAQRI Smart Helmet, adds AR to industrial environments to improve safety and efficiency.
The following projects I created/directed during my role as a Multi-Media Specialist.
+ EXPERIENTIAL VISUALS
We created this original graphic for an experiential marketing booth for the Augmented World Expo, in Santa Clara, CA. The loop has since been repurposed as one of the companies video leaders as well as printed in large format for external events.
Executive Producer: Nick Sherman -Daqri
Creative Director: Annalise Murphy
3D Animation: Graham Wilson Silicon DayDream Productions
Stage by: TBD.
+ Augmented Reality Case Study
DAQRI teamed up with the Philly Shipyard and ABS to create an augmented reality case study for the DAQRI Smart Helmet. After our initial partnership, I ideated the application of AR on site, directed shooting and photos, and executed the animations. The footage and animations are currently used in digital signage, keynotes, social campaigns, and throughout the companies' marketing collateral. Check out some of the stills below that are from the shoot as well.
Executive Producer: Patrick Alo, CMO DAQRI
Creative Director, Stills Photographer, Animator: Annalise Murphy
Director of Photography: Patrick Ryan Morris
Graphic Design: Terry Hung
Additional Color and Editing: Nick Sherman
Social Publishing: Zan Crawford